Google Adsense Terms
Adsense channel : A reporting group that isolates the data of certain sites, pages, or ad units.
Ad format : One of several display types used by Adsense publishers when syndicating Adwords ads.
Adsense code : The javascript code that, when pasted into HTML document (a Web Page), deliverers Adwords ads to an Adsense publisher site.
Ad layout: An ad configuration for Adsense publishers. Google offers ten ad layout; you can choose horizontal or vertical layouts containing one, two, four or five ads. Adsense publishers cannot change the configuration of ads within the bars and the banners that constitute ad layouts, but they may change the colors in which text and borders are displayed.
Ad unit: One display box of Adwords ads on an adsense publisher site. Ad units contain one, two, four, or five ads.
Banner: One type of ad layout. Three banners are available; one vertical and two horizontal. Each banner contains multiple ads.
Button: A type of ad layout that holds a single ad.
Color palette: Individually adjusted colors for each of five elements in Adwords ads: headline text, ad text, URL text, border and background. Google supplies several preset color palettes.
Click Through Rate (CTR) : This is the representation of how many visitors actually click your advertisements. This is easily found on your Google AdSense stats page labeled as "CTR." The average has been estimated at around 1.5%.
Cost Per Click (CPC) : Your CPC is the average of how much you get paid for someone clicking one of your advertisements. An average of $0.25 has been set, but this will vary based on the ads and topic of the ads being served. To find your average CPC take your earnings (daily, monthly, all time) and divide it by total clicks (daily, monthly, all time).
Daily Page Impressions : Daily page impressions indicate how many times ads are shown per page. You can use your average, an anticipated, or daily current page impressions for this. The average has been estimated at around 1,000.
Destination URL: An underlying URL in an Adwords ad that specifies the destination of clickthroughs. The destination URL is not necessarily the same as the URL displayed on the ad (called the display URL).
Keyword: The specified word combinations and phrases users search on and advertisers bid on.
Meta tags: Positioned near the top of an HTML document, the meta tag defines basic identifying characteristics of the web page. Often, several meta tags are used on each page. In those tags you set the page title, description and keywords.
PPC( pay-per-click) : A type of online advertising. PPC is same as CPC.
Publisher: An adsense account holder and operator of a content site.
Skyscraper: A vertical arrangement of ads. Two skyscrapers are available, one holds four ads and one holds five.
Spider: An automated software program that travels from link to link on the web, collecting content from web pages. Spiders assemble this vast collection of content into an index, used by search engines to provide relevant sites to searches. Spiders are also called crawlers, bots, or web bots.
Tower: All vertical ad Layouts: two skyscrapers and one vertical banner. Towers are usually placed on Adsense pages in the sidebars.
Ad format : One of several display types used by Adsense publishers when syndicating Adwords ads.
Adsense code : The javascript code that, when pasted into HTML document (a Web Page), deliverers Adwords ads to an Adsense publisher site.
Ad layout: An ad configuration for Adsense publishers. Google offers ten ad layout; you can choose horizontal or vertical layouts containing one, two, four or five ads. Adsense publishers cannot change the configuration of ads within the bars and the banners that constitute ad layouts, but they may change the colors in which text and borders are displayed.
Ad unit: One display box of Adwords ads on an adsense publisher site. Ad units contain one, two, four, or five ads.
Banner: One type of ad layout. Three banners are available; one vertical and two horizontal. Each banner contains multiple ads.
Button: A type of ad layout that holds a single ad.
Color palette: Individually adjusted colors for each of five elements in Adwords ads: headline text, ad text, URL text, border and background. Google supplies several preset color palettes.
Click Through Rate (CTR) : This is the representation of how many visitors actually click your advertisements. This is easily found on your Google AdSense stats page labeled as "CTR." The average has been estimated at around 1.5%.
Cost Per Click (CPC) : Your CPC is the average of how much you get paid for someone clicking one of your advertisements. An average of $0.25 has been set, but this will vary based on the ads and topic of the ads being served. To find your average CPC take your earnings (daily, monthly, all time) and divide it by total clicks (daily, monthly, all time).
Daily Page Impressions : Daily page impressions indicate how many times ads are shown per page. You can use your average, an anticipated, or daily current page impressions for this. The average has been estimated at around 1,000.
Destination URL: An underlying URL in an Adwords ad that specifies the destination of clickthroughs. The destination URL is not necessarily the same as the URL displayed on the ad (called the display URL).
Keyword: The specified word combinations and phrases users search on and advertisers bid on.
Meta tags: Positioned near the top of an HTML document, the meta tag defines basic identifying characteristics of the web page. Often, several meta tags are used on each page. In those tags you set the page title, description and keywords.
PPC( pay-per-click) : A type of online advertising. PPC is same as CPC.
Publisher: An adsense account holder and operator of a content site.
Skyscraper: A vertical arrangement of ads. Two skyscrapers are available, one holds four ads and one holds five.
Spider: An automated software program that travels from link to link on the web, collecting content from web pages. Spiders assemble this vast collection of content into an index, used by search engines to provide relevant sites to searches. Spiders are also called crawlers, bots, or web bots.
Tower: All vertical ad Layouts: two skyscrapers and one vertical banner. Towers are usually placed on Adsense pages in the sidebars.
posted by pajamas at
4:10 AM
|
0 comments
